keen on brands, design, innovation, marketing & privacy

Keenon is passionate about advising, contract drafting and litigating in the fields of intellectual property, marketing and related areas of law, such as trade secrets, e-commerce, consumer and privacy law.

Copyright, neighboring rights, trademark law, design law, database law, unlawful competition, advertising law, comparative advertising and unfair trade practices, have been familiar territory for more than 20 years.

Keenon is committed to supporting you in the protection and exploitation of your ideas, creations, innovations, designs, brands, technology, knowledge, data and marketing. Whether you are an e-commerce company, apparel company, retailer, distributor, advertising or design company, inventor or an artist.


who – Menno Heerma van Voss

For many years, Menno represents large and small companies in relation to intellectual property, (comparative) advertising, e-commerce, ICT, privacy and consumer law.

Menno is a seasoned litigator with more than 20 years of experience at courts and the Advertising Code Committee. He also has extensive experience with various commercial contracts, such as licensing, distribution and R&D agreements.

Before founding KEENON, he worked at Baker&McKenzie and was a partner at the IP&ICT niche firms SOLV and Ventoux.

Menno regularly publishes and gives lectures and courses. Since 2019, Menno teaches the course Privacy law (minor and MBA) at the Amsterdam Business School (University of Amsterdam) and the course IP contracting &amp competition for the Professional Education Benelux Trademark and Design attorneys of the BMM.

Menno is a member of various associations, including VIEPA, BMM, Privacy Law Association and Marques where he is co-chair of Marques’ Anti-counterfeiting & Parallel Trade team.

Menno is registered as a attorney at law at the Dutch Bar and has intellectual property law as his main area of practice in the Register of Legal Practice. This requires him to obtain ten training points each year in each registered main area of law.
+31 6 5353 8737