keen on brands, design, innovation & marketing

Keenon is passionate about and specialized in advising, contract drafting and litigating in the fields of intellectual property, marketing and related areas of law, such as trade secrets, e-commerce, consumer and privacy law.

Copyright, neighboring rights, trademark law, design law, database law, unlawful competition, advertising law, comparative advertising and unfair trade practices, have been familiar territory for more than 20 years.

Keenon is committed to supporting you in the protection and exploitation of your ideas, creations, innovations, designs, brands, technology, knowledge, data and marketing. Whether you are an e-commerce company, apparel company, retailer, distributor, advertising or design company, inventor or an artist.

what we do

trade marks
trade names

promotional games of chance

know how
trade secrets
data bases

license agreements
distribution agreements
franchise agreements

consumer law



faq & news

26 September 2019

Mag een wederverkoper mijn merk gebruiken?

Je merkproducten breng je op de EER-markt via wederverkopers. Je officiële wederverkopers en jij zien echter dat je merkproducten ook door andere partijen worden verkocht, vaak […]
7 September 2019

New logo! Do I have the copyrights and how to further protect it?

17 June 2019

Verbod stereotypering in reclame in VK van kracht. Nederland kent nog geen specifieke regels tegen stereotypering.


Menno Heerma van Voss

Menno is advising large and small companies for years with respect to intellectual property, (comparative) advertising, e-commerce, ICT, privacy and consumer law.

Menno is a seasoned litigation attorney with more than 20 years of experience in courts and at the Dutch Advertising Code Commission. He also has extensive experience with various commercial contracts, such as license, distribution and R&D agreements.

Before establishing KEENON, he worked at Baker & McKenzie and was a partner at the IP & ICT boutique law firms SOLV and Ventoux.

Menno publishes frequently and gives lectures, readings and courses. Since 2019, Menno teaches the course Privacy law (minor and MBA) at the Amsterdam Business School (University of Amsterdam) and the course IP contracting & competition for the Professional Education Benelux Trademark and Design Attorneys of the BMM.
+31 6 5353 8737

how we work


Before you get started, you will receive a cost estimate based on time and rates. Other arrangements are also possible, such as fixed fee, capped fee or success fee.
We do not charge office costs.


We also offer products for fixed prices, such as Advertising copy check, Privacy scan, E-commerce scan, GT&Cs check. And different template agreements, such as IP transfer-, confidentiality agreements and quit claims.


All correspondence and documents are digitally stored and sent. The data is stored on (external) servers in the EU. We do not keep paper files, unless such is mandatory or you request us to do so.